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Our Story

Olive Growing

Azzuro was born from passion; a passion for locally grown, healthy, delicious, artisan extra virgin olive oil! When Berni and Kerry Hart planted the first olive trees in 2000 on the farm on Waiheke Island they had no idea that they would become as passionate as they are about olive oil and consequently, healthy food. 

Making Extra Virgin Olive Oil

Seven years later, after experiencing the quality of the oil being produced from their fruit, and wanting to have total control from the farm to the bottle, they decided they needed to purchase their own olive mill. In July 2007 they visited a number of olive mill manufacturers in Italy, selected an Alfa Laval mill and, on returning home, designed the mill layout and processes they believed would produce the highest quality extra virgin olive oil. The processing building, including the retail store, was constructed and new equipment installed in time for the 2008 olive harvest season, opening at Easter 2008.

"Commissioning the mill and opening the store was a dream come true for us. We had officially created a place where local growers, chefs, and visitors alike could experience, learn about, and purchase the Azzuro-made olive oil we’d become very passionate about."

Prior to making that decision they had begun breeding alpacas and used them as lawn mowers in the olive groves but it soon became obvious that producing world-class olive oil was more profitable, with a higher priority and that's where their passion was driving them. So the alpacas were sold and they ceased selling alpaca garments, making a lot more retail space available for food products.

Balsamics

In 2014 Azzuro sourced Italy's top-selling balsamic range in a NZ exclusive arrangement that complements perfectly Azzuro olive oil. This range has grown and is now sold in major gourmet chains in Auckland and the South Island and was proven through tastings in the Waiheke store.

Due Vittorie balsamic vinegar had been selected by Masterchef Italy to be set out on all contestants benches because of its quality and its position in the Italian market. This and the immediate acceptance by Azzuro's customers proved that the Due Vittorie range of vinegars would be a major plank in Azzuro's product offering.

Conveying the passion

Having wonderful products isn’t the only key to success. From the very beginning Azzuro has been committed to exceeding their customers’ expectations in product quality, customer service, and providing an unparalleled educational experience. The educational tasting-oriented bar makes Azzuro a unique destination for foodies.

For ten years the Azzuro Epicurean store was the main outlet for Azzuro's products. When a customer walked through the door the objective was to stir the culinary imagination by instilling the excitement of fresh, healthy foods made with natural ingredients . It is Berni and Kerry's passion, commitment, and the unique experience that has kept visitors from all over the world coming back to Azzuro year after year. 

Move to Online Retailing

Because of Kerry's involvement in the information Technology industry, it was logical that Azzuro would start selling their products online. In 2018 with the majority of revenue being derived from wholesale and online sales that can be managed from Auckland, it was decided that the bricks and mortar store at Te Whau Peninsula couldn't be justified and that it was time to move the retail operation to online only. 

International Awards

Azzuro has proven that attention to quality pays off with the many awards won, particularly in the New York, Los Angeles and Tokyo International Extra Virgin Olive Oil competitions where they go up against the very best in the world  and still consistently win gold and silver. Click here to see our awards 

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